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São Paulo Top Ten

Updated: Nov 14, 2023

São Paulo is the vibrant and diverse heart of Brazil! Whether you're a first-time visitor or a seasoned traveler, this sprawling metropolis has something for everyone. From delicious food to cultural gems, São Paulo has a lot to offer. Come explore the 10 best things for tourists to do in this incredible city.



  1. Explore the Iconic Avenida Paulista: Avenida Paulista is the city's main thoroughfare, and it's a must-visit. Stroll along this bustling street, lined with museums, galleries, shops, and restaurants. Don't forget to admire the architecture and street art while you're here.

  2. Discover Ibirapuera Park: São Paulo's answer to Central Park, Ibirapuera Park is a green oasis amidst the urban jungle. Take a leisurely walk, have a picnic, or visit the Museum of Modern Art and the Afro-Brazil Museum located within the park.

  3. Indulge in Brazilian Cuisine: Savor the mouthwatering flavors of Brazilian cuisine. From the famous "Feijoada" to delicious pastries like "coxinha" and "pão de queijo," São Paulo's culinary scene is a treat for your taste buds.

  4. Visit the São Paulo Museum of Art (MASP): The MASP is an architectural gem and a cultural hub. Inside, you'll find an impressive collection of Brazilian and international art. Plus, the building itself is a work of art with its iconic glass and concrete design.

  5. Shop 'til You Drop: São Paulo is a shopper's paradise. From luxury boutiques in Jardins to the bustling street markets, there's something for every budget. Head to Rua 25 de Março for unique souvenirs and an unforgettable shopping experience.

  6. Experience the Local Music Scene: São Paulo is known for its vibrant music culture. Check out live samba, forró, and bossa nova performances in the city's numerous bars and clubs. For an unforgettable night, head to the "Samba do Bixiga" in the Bixiga neighborhood.

  7. Take a Stroll in Vila Madalena: This bohemian neighborhood is famous for its colorful streets and vibrant street art. Enjoy a leisurely walk, discover unique boutiques, and soak in the creative atmosphere. Don't miss Beco do Batman, an alley adorned with ever-changing graffiti art.

  8. Explore the Japanese Quarter: São Paulo boasts the largest Japanese community outside of Japan, and Liberdade is the place to experience it. Try Japanese street food, visit the cultural center, and shop for unique goods in this charming neighborhood.

  9. Visit the Municipal Market (Mercado Municipal): This bustling market is a food lover's paradise. Sample exotic fruits, enjoy a "mortadella" sandwich, and buy Brazilian spices and ingredients to take home with you.

  10. Witness the São Paulo Football Passion: Football, or "futebol," is a religion in São Paulo. Catch a game at the iconic Morumbi Stadium or the Arena Corinthians to experience the electric atmosphere and support your favorite team.



São Paulo is a city of endless possibilities, and these 10 activities are just the tip of the iceberg. No matter where your interests lie, you're sure to find something incredible in this vibrant city. So, pack your bags and get ready to explore the rich tapestry of São Paulo!

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